Satish Reddy -World News Network
Mumbai (Maharashtra) [India], January 25: The term “local news” is often used to refer to the news with coverage of events in a local context, which would be contrasted with information of other localities, or of national or international scope. The geographic characteristics of local news have been regarded as influences shaping local media markets, labour, and media technology, affecting local news values. The local geographic boundary assumed to be influential in local news production is easily connected to the socially constructed “community” concept. Thus, local news is expected to play a role in networking with the local community and serving local interests.
Satish Reddy, Owner & Director of Editorial Insights and Worldwide Brand Activism at World News Network Inc Ltd based in London, United Kingdom, said the news had been studied both from journalistic views, local community, local media, market and technology. Within the local context, information includes improving civic attitudes, reinvigorating public debate about issues of concern to citizens, and improving participation in civic activities, such as voting, belonging to community organizations, or participating in community problem-solving.
Local news is expected to create avenues for people to connect and their public institutions by bringing awareness of problems, issues, and potential solutions to people in a community. Local news may stimulate the growth of knowledge, enhance civic attitudes, and increase participatory behaviours. Local media have interests in economic growth in terms of circulation and advertising revenues, and the success of local news as products depends on the goods and acceptance of community members. Thus, the local media are inclined to help boost the local economy; At the same time, the growth coalition is constructed with property owners at the core, along with local government, financiers, developers, universities, various cultural institutions, and so on; the local media will enter the growth coalition by selectively legitimizing, reinforcing and endorsing the accepted views.
Satish Reddy, Director of World News Network, said that many businesses could benefit from local marketing news as it will cover and support the information for all the various Types of Marketing for firms to grow Indian Make in-India products. The first part World News Network discusses three general aspects: how to measure a city’s news media image, types of ideas, and level of research in the field. In the second part, based on a literature review, an integrated model is suggested that illustrates the four factors that determine the amount and nature of cities’ coverage patterns in the national news media. These factors are: (1) the city’s characteristics: population size, geographical location, crime rate and several national institutions; (2) editorial policy towards the coverage of the city (allocation of reporters, definition of “news” about the states, cities, towns and sources used, definition of News target audiences) and the right background of the newspeople; 3) The social-political news environment in which the media operates (central values of society, political culture, etc.); and (4) the public relations efforts made by the city.
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